Get ready to lace up your sneakers and hit the ground running as we delve into the fascinating world of Adidas! From humble beginnings in a German laundry room to global sportswear dominance, Adidas has left an indelible mark on the world of fashion, sports, and popular culture. Discover the secrets behind the iconic three stripes, the innovations that have revolutionized the athletic apparel industry, and the surprising collaborations that have turned heads around the globe. So, slip on your favorite pair of Adidas kicks and get ready for a thrilling ride as we uncover 20 Adidas facts that will leave you in awe.
1-5 Fun Facts About Adidas
1. Adidas purchased the rights to the famous “three stripes” trademark from a Finnish company in the 1950s for 1600€ and 2 bottles of Whiskey.
2. Adolf Dassler, the founder of Adidas, was a former member of the Nazi party, and “Adi” was a nickname while “das” represented the first three letters of his last name.
3. Adi Dassler initially trained to become a baker, but he eventually followed in his father’s footsteps and entered the footwear industry, leading to the creation of Adidas.
4. Adi Dassler’s first footwear brand was called Gebrüder Dassler Schuhfabrik, founded in 1924 before he started Adidas.
5. Adidas has had numerous celebrity endorsements across various sports, but Muhammad Ali is considered one of the peak celebrity spokespeople for the brand. The PR campaign “Impossible is Nothing” was inspired by a famous Ali quote.
6-10 Crazy Facts About Adidas
6. There was a place called “Adidas Park” in Boston where only Adidas brand clothing was allowed to be worn.
7. Adidas has a policy of canceling any sponsorship deal with a player if they are found to have any affiliation with Scientology.
8. Reebok has been owned by Adidas since 2005.
9. During the end of World War II, an Adidas shoe factory was used to produce the “Panzerschreck” anti-tank weapon.
10. David Beckham has a lifetime endorsement agreement with Adidas worth $160.8 million.
11-15 Interesting Facts About Adidas
11. Michael Jordan originally wanted to sign with Adidas, not Nike, but Adidas passed on him as they did not see him as valuable at the time.
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12. Adidas has produced Star Wars-themed shoes.
13. Adidas and Puma were founded by two German brothers, Adi and Rudolf Dassler, who split up and started their rival firms after a falling out during World War II.
14. The rivalry between Adidas and Puma became so intense that the town of Herzogenaurach in Germany, where both companies have their headquarters, was known as “the town of bent necks” as locals would check which company’s shoes someone was wearing before starting a conversation.
15. Adidas is the biggest sportswear manufacturer in Europe and is second to Nike in the US.
16-20 Awesome Facts About Adidas
16. Adidas has made shoes from recycled ocean plastic and has sold over a million pairs of these shoes as of 2017, with each pair made from 11 recycled plastic bottles.
17. Adidas has an archive website (https://www.adidas-archive.org/) where one can explore the brand’s products throughout the decades, learn about designers, and view old catalogs.
18. Adidas faced financial struggles and almost went bankrupt in the early 1990s.
19. In 2011, Adidas launched a program to sell $1 sneakers in India as they aimed to enter the Indian market with a self-funding product sold in villages through a distribution network, according to Adidas CEO Herbert Hainer.
20. As of 2022, the net worth of Adidas is over $25.2B
That’s it for this post guys, I hope you had fun while reading 20 Interesting Adidas facts and history.
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